Cookie policy

1. Introduction

This website, https://www.lensonline.be, uses cookies. Lensonline NV (CBE 0536.230.450, Kasteleinsstraat 11, 9150 Kruibeke (Belgium)) is responsible for the use, management and processing of your data that is obtained by using these cookies.

This personal data will only be processed in accordance with (i) Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC, better known as the General Data Protection Regulation (GDPR), and (ii) any applicable national regulations.

This cookie policy provides a transparent explanation on how these cookies and the personal data that we process in this way are used. This cookie policy can be consulted electronically at all times on this website under the heading 'Cookie policy'. Lensonline NV reserves the right to amend this cookie policy. Any amendments will be announced on the website.

For more information on how we protect your personal data, consult our privacy policy.

2. What are cookies, and why do we use them?

Cookies are small data files consisting of letters and numbers that are stored by your browser on the hard drive of your computer, tablet, smartphone or other electronic device when you visit and/or consult a website. These cookies allow a website to recognise unique users, and in this way improve the user experience. Examples of how using cookies improves the user experience include remembering what items you placed in your basket, and any language setting you previously selected. Other cookies may be placed by a third-party provider, such as Google, for measuring website usage.

Cookies improve the user experience of our website, so that it performs as well as possible in accordance with your expectations. They also allow us to continuously improve our website, so we can increasingly tailor what we offer to what you need. This allows us to also make sure that the advertisements you see are more relevant to you and your interests.

3. Managing cookies

You can change cookies at any time via any browser. To do this, follow the instructions below for your browser.

You can always change the use of cookies and/or disable them. You can delete the cookies automatically or manually or decide which cookies may be placed via your browser. You can also set your browser to always notify you when a cookie is installed.

If cookies are completely disabled, this can lead to a worse user experience with our website or prevent the website from working properly.

4. Cookies and your consent

The consent of the user is always required for placing and consulting cookies, unless these (functional or essential) cookies are necessary to complete a service you have requested. This means that we have to use these cookies to fulfil your request. Your consent is therefore not required for these functional or essential cookies, as they are covered by the legitimate interest of Lensonline NV.

We do ask for your consent for non-essential cookies. Your consent must then:

allow us to place these cookies: we cannot do this without your consent;
be sufficiently informed: so that you clearly know which cookies are placed and why;
be explicit: you must give clear consent for us to place certain cookies;
be specific: you must be given a choice between the different (categories of) cookies and be aware of why which category is placed.

We only place non-functional or non-essential cookies if you have given us consent to do so. They are not necessary for our website to work properly. By non-functional or non-essential cookies, we mean:

Analytical cookies
These cookies are placed to collect statistical data such as the number of visitors to our website, the most popular pages, which browser you use to visit our website, etc. They provide Lensonline NV with insight into the general user behaviour of all visitors. This data can be analysed and used to improve our website, and consequently improve the user experience. This data can also be used in general for drawing up reports. Personal data is not shared under any circumstances. We need your consent to place these cookies.
Marketing cookies
These cookies allow us to better tailor our online advertisements to your preferences. We need your consent to place these cookies.
Social media cookies
These cookies allow our website to be integrated with various social networking websites. An example here is 'liking' an article on our website. We need your consent to place these cookies.

Any specific action whereby you give your consent to place non-functional or non-essential cookies can always be changed and is never permanent and/or binding. All previously installed cookies will then be deleted. Please note that deleting these cookies may have a negative impact on the user experience.

5. External cookies

Lensonline NV uses both its own cookies ('first-party cookies') and cookies placed by third parties ('third-party cookies'). An overview of these cookies can be found in the table under point 6.

First-party cookies assume that no personal data is transferred to a third party. However, data collected by first-party cookies can be used to create reports by third parties.

Third-party cookies allow personal data to be sent to third parties or directly, for example via a direct action on a banner via a spy pixel. One example is Google Analytics, which allows us to store information about:

how you landed on our site;
which pages you visit;
how long you remain on our site.

These cookies do not contain any information that can identify an individual. If you prefer not to allow Google to keep track of this information about you, you can choose to disable this. More information on how to do this can be found here.

6.Overview of cookies

The cookies below can be used on this website. If you have any questions, please contact us by sending an email to dpo@lensgroup.eu.

7. Contact

If you have any questions or comments regarding our cookie policy, you can contact us by sending a letter to the address LensOnline® NV, Kasteleinsstraat 11, 9120 Kruibeke (Belgium), attn data protection officer. Alternatively, send an email to dpo@lensgroup.eu.